Quality Finishes
By Carol Park
Vero-Rialto authentic Italian plaster is renowned for its beauty and quality. Vero Italian plaster is used to cover residential, commercial and industrial buildings giving them a characteristic that goes beyond the everyday painted finish.
Vero-Rialto sets itself apart with top notch customer service and the myriad of authentic Rialto Italian plaster products it has to offer. With more than 400 standard colors Vero products can be used for interior and exterior finishes.
Orange-based Merlex Stucco Inc. is the parent company of Vero-Rialto. Susan VerBurg, president and chief executive officer of Merlex Stucco followed in her father's footsteps when she took over the company in 1992. Under her guidance and vision, Merlex expanded and years later VerBurg founded subsidiary Vero-Rialto. She was inspired with the idea after she took a trip to Italy and fell in love with Italian architecture. She was impressed with the lasting quality and beauty of Italian plaster.
VerBurg scoured Italy looking for a company she could work with to distribute Italian plaster. She took another trip to Italy in 1999 and found Trieste-based the Rialto Co. and merged with them. Orange-based Vero-Rialto was founded in 2001.
"Italian plaster has no sand or cement, its lime is like fine wine - aged for two years before it's even considered for use as plaster," VerBurg said. "So when you look at the plaster it looks like creamy cake batter. Italian plaster lasts, it won't crack and it is environmentally friendly."
Vero plaster covers many exclusive homes in the Shady Canyon community in Newport Coast. Vero plaster also covers homes and developments in the Inland Empire.
"We've been in the Inland Empire for years and we have full-scale service there," VerBurg said. "We've done some work in the Coachella Valley which was very exciting. I want to do more there; it's just a matter of time."
Vero operates light manufacturing facilities and a warehouse in Banning.
Imported from Trieste, Italy, Vero's plaster finishes are made from genuine seasoned slaked lime and fine Carrara marble aggregate.
Those fine ingredients give the plaster a look like no other.
"The possibilities with this plaster are just endless," VerBurg said. "It has a certain sense to it that isn't like any other wall; it has depth, it changes color from sunrise to sunset and it looks alive."
Vero, which means "truth" in Italian, strives to offer the finest products that will last through the ages. Unlike painted finishes which, when scratched, show the base wall surface, Vero Italian plaster products are thicker than paint and more durable.
"Our plaster won't crack even with salt and air; it has the ability to stand the test of time," VerBurg said. "It's like my father said, it's all about 'quality, quality, quality.' "
To find out more about Vero plaster visit www.vero-rialto.com or call Marco Valdez at 714-637-7341.
March 2008 Issue